What good will it be for a man if he gains the whole world, yet forfeits his soul? Or what can a man give in exchange for his soul? -- Matthew 16:26.. do you deny that you know God in certain circumstances? you can come up with excuses like your friends, etc.. but which is more important?! you deny that you know God just to be accepted by your friends? how much does it hurt God? Do you know? just like a couple being together.. (anw, i realised liting likes to use examples of couples recently.. lol..) if ur partner were to deny you in front of his friends, because if his friends know that you are his partner, they might not befriend him.. how will you feel?! in the same way, think of how God will feel..